Showing posts with label NewsFactor. Show all posts
Showing posts with label NewsFactor. Show all posts

2011/06/25

Hackers Take Sega Data -- LulzSec Offers To Help (NewsFactor)

Sega is the latest Japanese video-game company to come under hack attack. The company confirmed the theft of information belonging to 1.3 million customers from its database. That makes the Sega attack similar to the Sony PlayStation, Nintendo and Codemasters hacks of the past weeks.

In a statement written in Japanese, the company confirmed that names, addresses, e-mail addresses, and passwords of gamers were stolen from its Sega Pass web site on Friday. However, Sega was clear that credit-card numbers were not revealed.

"We sincerely apologize for troubles this incident has caused to our customers," said the statement. "An investigation has been launched to find the cause and channels used for the leakage."

LulzSec on a Vengeance

LulzSec, the culprit behind the Nintendo hack, denied responsibility for the Sega intrusion. Noteworthy is the fact that LulzSec has offered to find and punish the Sega database hackers.

"Well, it's bad news for those one-million-plus Sega customers as their e-mail addresses and dates of birth have been grabbed by the hackers. Those e-mail addresses could be used in phishing e-mails or targeted attacks designed to trick people into believing they really were from Sega," said Graham Cluley, a senior security analyst at Sophos.

"Sega has apparently reset passwords. Users would be wise to use different passwords on every web site they access, as once you get your details compromised in one place, your other accounts can begin to fall down like a pack of cards."

Everybody Getting Hit

Cyberattacks on governments, corporations and individuals are spiking. Sony's PlayStation Network, Lockheed Martin, PBS, Google's Gmail passwords, Nintendo and Citigroup's credit-card customers' files have all been hacked, causing concern and significant financial damage.

"Our opponents can attack at any time, using any method at their disposal, and only need to be successful once," say Jason Andress, author of Cyber Warfare: Techniques, Tactics and Tools for Security Practitioners. "We have to be alert and react to every attack. This applies to every system, network and organization equally. Military, critical infrastructure, and corporate systems are all part of the ongoing fight."

And it's not just big companies and governments, either. The Anti-Phishing Working Group is reporting that more than one-third of respondents to a new web vulnerabilities survey were repeat victims of phishing. Thirty-seven percent reported their web sites had phishing or spoof sites planted on their web servers two or more times before, a statistic that reflects both the persistence of phishers and the difficulties of keeping them at bay.

"Phishers value compromised web sites highly because they are much harder for interveners to take down. They're confident that they'll be able to identify and exploit sites, and do so repeatedly," said APWG Research Fellow Dave Piscitello of ICANN.

"Victims are not mitigating exploits entirely or are not implementing adequate measures to keep them away," he added. "Keeping all components of a web site -- OS, web server, applications and content -- patch-current and applying the most secure configuration options possible could significantly reduce initial and repeat attacks."


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2011/06/24

Xbox Kinect Will Put Ads in Video Games and TV Content (NewsFactor)

Microsoft announced a new option for advertisers at the Cannes International Advertising Festival this week. The Xbox Kinect gaming console is going to use voice and motion commands to let consumers interact with ads while they are playing their favorite video game or watching online content.

Dubbed NUAds, short for natural-interface ads, the new suite of advertising tools will let users interact with advertising right from their Xbox Kinect video-game console dashboard. Users can also interact with ads embedded in games or other video content. It's a move to take advertising a few steps beyond the old-fashioned boob tube.

"When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV," Mark Kroese, the general manager of the advertising business group at Microsoft, told The New York Times. Kroese introduced the ability to use voice- and gesture-controlled interaction with advertisements and other content on Xbox. He said the ads "create a natural way for the user to engage with the TV."

In-Game Ad Action

What does all this mean to Xbox Kinect gamers? It means that soon, they'll be able to say "Xbox tweet" and have the content shared online with your friends.

Here's another example. Say you're watching a TV show. You'll be able to interact using your voice to do things like schedule a reminder to be sent to your phone of shows that you don't want to miss this summer.

NUAds also offers some interesting location-based interaction services for advertisers. For example, if you say "Xbox Near Me" when watching an advertisement for cars, Xbox Kinect will serve up a map with local dealerships. In another example, Microsoft's Steve Clayton asks you to imagine an ad for pizzas or a movie ad that takes you to cinemas that show the film locally.

"This represents a great opportunity for agencies and advertisers to generate new kinds of ads and ad creative. They have to rise to the challenge, however," said Greg Sterling, principal analyst at Sterling Market Intelligence. "It will take some time for them to figure out how to effectively leverage what is a completely new ad platform. It's really all about whether they can truly take advantage of the capabilities of the Xbox platform."

Will Wii Compete?

Kinect for Xbox 360 lets players use their body and voice to control games and entertainment. Essentially, the body becomes the controller. The high-tech sensors learn how players move, how they play, hears their voice, and makes them one with the game.

The all-in-one Xbox 360 4GB Console with Kinect includes the new Xbox 360 4GB console, a Kinect sensor, and Kinect Adventures for $299.99. Consumers who already have an Xbox 360 console can buy the stand-alone Kinect for $149.99. That includes the Kinect sensor and Kinect Adventures.

Wii hopes to compete with the Kinect with the Wii U, whose controller with a 6.2-inch screen promises to drive new gaming experiences and the ability to customize entertainment. Nintendo hasn't announced any plans for in-game advertising with its new system.


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